Small businesses should pursue emotional connections as a science—and a strategy! There are 9 key ways that clients emotionally buy. How do we satisfy their emotional needs and give them confidence that we are the small business for them? Ensure you are taking advantage of the emotional triggers and provide a solution through your expertise & business.

On a recent trip to Italy, I had a tour guide in Como who started an open discussion about what differentiates the artists who were known in their time and the artists we continue to talk about centuries later. As we explored, the tour guide looked at me, paused, and said the reason people like Michelangelo are so successful is because…

Your ideal client is more than just an aspirational customer. You need to have strategy and know how to speak to & attract your ideal clientele and have a workflow that makes it stress-free for all involved. When you can truly get into the mind of the buyer and understand how you can solve their problems… it allows for an incredible impact on conversion & connection with little time or effort!

The core of my business is guiding business owners to attract their ideal clients — but the plain truth is if people can’t see you, they can’t hire you.

As of fall 2021, 26% of event professionals (State of the Wedding Industry Survey) are hearing crickets, not dings of incoming inquiries.

Each year, I pick a word as my anchor for the year. For 2021, it is “empathy”. As a person who deeply wants to see the success of others, I am constantly challenging myself to see past the social circles I grew up in and learn more about people who have had different life experiences, desires, religious perspectives and cultural upbringings than me.

I’ll admit, I'm guilty of assuming a friend or family member is just gonna call me up and ask for brand or graphic design services because, duh, that's what I do! That is hardly the case. We do have to keep an active narrative of staying front of mind, and ensuring we are communicating clearly what we offer and what we are working on. If we don't mention it, people don't know about it.

It takes 5 to 7 times for someone to see your brand to build brand trust. And there are always opportunities to build trust and help them feel your service or product is the best solution for them!