Elevate Your Property's Marketing, Branding & Events Strategy with Expert Leadership

Fractional Leadership & Task Force Services

Your property & business deserves dedicated marketing leadership without the full-time commitment. As a fractional marketing & brand support strategist, I bring two decades of experience helping hospitality, hotel and event-based businesses thrive through intentional brand storytelling and strategic execution.

Bridging the Gap

Every property has unique marketing needs, but not every business or circumstance requires a full-time marketing director. My fractional leadership services provide the perfect solution—expert guidance, strategic oversight, and hands-on implementation when you need it most.

Operating as an extension of your team, I seamlessly integrate with your existing operations to:

  • Deploy holistic marketing strategies aligned with your property's unique brand positioning and revenue goals

  • Oversee collaborative marketing initiatives from conception to execution internally or externally

  • Communicate property happenings across all departments and channels—events, promotions, brand partnerships

  • Create and manage marketing campaigns that drive bookings and engagement

  • Support content opportunities to showcase your property's unique offerings

  • Plan and execute activations & events that position your property as a destination in the region, state or local community

  • Drive fresh revenue ideas - through my two decades of experience I pair my past successes with current day relevant ideas

The Perfect Balance of Strategy and Implementation

Unlike traditional consultants who focus solely on strategy, my approach combines big-picture strategic thinking with practical execution. I don't just tell you what to do—I roll up my sleeves and help implement the solutions your property needs alongside yourself or your team.

From contributing copy and graphics to managing digital updates and coordinating press releases and overseeing event logistics, I bring both strategic vision and operational expertise to every project.

How It Works:

My fractional leadership services are designed to provide the exact level of support your property needs:

  • Discovery & Training

    I begin with a comprehensive audit of your current brand and marketing efforts, identifying opportunities and challenges unique to your property.

  • Custom Strategy Development

    Based on your specific goals and budget, we create a tailored marketing roadmap focused on driving revenue and enhancing guest experiences.

  • Implementation & Oversight

    I work alongside your team to execute strategies, manage vendors, and ensure all marketing initiatives align with your brand vision.

  • Continuous Optimization

    Through regular performance checkins and strategic adjustments, we ensure your brand & marketing efforts consistently deliver results within our outline timeframe.

“Kaleigh is a consummate professional. I've always been impressed by her thoughtful approach to branding and the intelligent insights she brings to her clients, and would recommend her to any hospitality brand looking for guidance. In a noisy world, Kaleigh identifies the stories worth telling (through onsite details, brand presence, and partners) and tells them beautifully.”

Emily Waldmann // Austin Realtor

Your Business Deserves Expert Leadership

True brand magic happens when you have the right strategic partners guiding your efforts. As your fractional brand and marketing leader, I bring the expertise, accountability, and fresh perspective needed to elevate your property's marketing strategy without the overhead of a full-time executive.

Let's work together to share your property's unique story, create memorable guest experiences, and achieve your business goals with tactical execution.