We are going into the busiest season for event professionals (we see you, Spring), it’s easy to get overwhelmed by your business plans and goals. And while we all know that setting clear boundaries and expectations is crucial for success, let’s be real: it’s a lot easier said than done — that’s why I’ve compiled my top tips for you below!

As a small business owner, branding is an important aspect of building and growing your company. Your brand identity, messaging, and customer experience all play a role in how your business is perceived by potential customers. Here are some key terms to understand and consider as you work to improve your small business branding efforts this next year!