I’ll admit, I'm guilty of assuming a friend or family member is just gonna call me up and ask for brand or graphic design services because, duh, that's what I do! That is hardly the case. We do have to keep an active narrative of staying front of mind, and ensuring we are communicating clearly what we offer and what we are working on. If we don't mention it, people don't know about it.

It takes 5 to 7 times for someone to see your brand to build brand trust. And there are always opportunities to build trust and help them feel your service or product is the best solution for them!