AI + machine learning technology has a lot of people talking right now. From computer-generated portraits & art, chatbots, and transcription tools… now incredibly robust copy-generating platforms and transcription services. The possibilities are endless for how small businesses can use machine learning to work smarter and more targeting in their marketing efforts.

As small business owners, we wear many hats. One of our heaviest responsibilities is to show up on social media and stay in the front of our client’s minds. Social media is valuable—but it needs to be done with strategy!

The core of my business is guiding business owners to attract their ideal clients — but the plain truth is if people can’t see you, they can’t hire you.

As of fall 2021, 26% of event professionals (State of the Wedding Industry Survey) are hearing crickets, not dings of incoming inquiries.

I’ll admit, I'm guilty of assuming a friend or family member is just gonna call me up and ask for brand or graphic design services because, duh, that's what I do! That is hardly the case. We do have to keep an active narrative of staying front of mind, and ensuring we are communicating clearly what we offer and what we are working on. If we don't mention it, people don't know about it.

It takes 5 to 7 times for someone to see your brand to build brand trust. And there are always opportunities to build trust and help them feel your service or product is the best solution for them!

Seems a little hoax-y and even woo woo to think design could get you business but hey, the data is real on how good design can create ROI (Return on Investment). Adobe has reported 59% of people will choose to do business with a company over another based on good design. They even have paid more for a product or service, says the study.

I talk to many professionals about their struggles with sharing personal content online. Many often feel paralyzed and don’t know what to post at all. I want to help you take baby steps or at least spark ideas about how you can be your most authentic self online!