AI + machine learning technology has a lot of people talking right now. From computer-generated portraits & art, chatbots, and transcription tools… now incredibly robust copy-generating platforms and transcription services. The possibilities are endless for how small businesses can use machine learning to work smarter and more targeting in their marketing efforts.

On a recent trip to Italy, I had a tour guide in Como who started an open discussion about what differentiates the artists who were known in their time and the artists we continue to talk about centuries later. As we explored, the tour guide looked at me, paused, and said the reason people like Michelangelo are so successful is because…

As small business owners, we wear many hats. One of our heaviest responsibilities is to show up on social media and stay in the front of our client’s minds. Social media is valuable—but it needs to be done with strategy!

I’ll admit, I'm guilty of assuming a friend or family member is just gonna call me up and ask for brand or graphic design services because, duh, that's what I do! That is hardly the case. We do have to keep an active narrative of staying front of mind, and ensuring we are communicating clearly what we offer and what we are working on. If we don't mention it, people don't know about it.