About the Client
Chris Castillo Films is a hands-on, small-crew film studio specializing in wedding and corporate cinematography based in New Orleans.
Project Scope
Build a brand and website that better resonated with Chris’ ideal client preferences and reflected the true value of the service offering and process.
• Logo Refresh
• Website Development
“I feel confident that the site reflects my personality, my community and my value.”
— Chris Castillo
Brand Anchor Words
Kaleigh specifically selected these anchor words to reflect the reputation and brand awareness desired for Chris Castillo Films. Once selected, these words lay the foundation for how the brand is perceived using psychology-driven design and copy curation.
High Value • Classic • Timeless • High Touch • Intentional • Friendly • Telling "Their" Story • Fun • Professional • Authentic • Current and 8mm Captured Moments • Detail Oriented • Laid Back • Adventurous • Genuine
High Value • Classic • Timeless • High Touch • Intentional • Friendly • Telling "Their" Story • Fun • Professional • Authentic • Current and 8mm Captured Moments • Detail Oriented • Laid Back • Adventurous • Genuine
High Value
Classic
Timeless
High Touch
Intentional
Friendly
Telling "Their" Story
Fun
Professional
Authentic
Current & 8mm Captured Moments
Detail Oriented
Laid Back
Adventurous
Genuine
The Méldeen Process
Completely Custom
Each of our logos is one-of-a-kind. I personally hand-place each letter and graphic so you have a logo that is unique to you and resonates with your brand in totality.
Moodboard
During the design development process, we will have a Zoom meeting where I will present a moodboard that encompasses the vibe and feel we want your logo to evoke. We will also solidify your brand's anchor words that inspire what your logo will be built from.
Execution
Once we finalize your logo, I will export all of your logo files in your new brand colors in all the file types you could ever want: EPS, PDF, PNG, and JPEG. You will also get full ownership rights transferred so you can trademark your new visual brand imagery.
Notes from the client
“Kaleigh and Jenny were amazing to work with. What I loved most about working with them is how they always made me feel better about myself and my business. When I first reached out to them I thought to myself, ‘is this even worth it? Is my value even worth investing the time and money? Or should I just settle for what I have?’ Kaleigh always made me feel as though I am worth so much more and my value is much higher. When I met with Kaleigh and I explained the goals of my brand, I thought she would say ‘slow down, let’s take a few steps back,’ but she was always positive. She would always say things like, ‘we will show your value to your clients and you have a lot to offer so let’s show that’ I can’t stress enough how encouraging she was during the entire process.”
How was the process?
How has your new brand look affected the way you want to be known?
“I am very happy with the way the site turned out. I feel it showcases me in a way that I am unable to showcase myself. I feel confident that the site reflects my personality, my community, and my value. I wanted to be known and seen as a professional of high value and I feel confident the new site and brand achieve that goal.”
Final Look
Primary color palette
Accent color palette
Included in all Méldeen websites
• Framework for pages and page flow + templates for copy/content
• Education on website best practices
• Advisement on the flow of client-provided final copy & help with developing holes in content
• Advisement of placement for client-provided images
• Organizing & providing page flow on outlined sitemap based on client-provided checklist
• Advisement on color placement, font family, and other branding touches
• 30 min recorded Zoom website scope training with documentation
• Pages for SEO will be re-assigned with existing URL slugs for optimization
• Best SEO practices applied
• Go-live of URL transfer
Website process
A great website takes strategy, behavioral understanding, intuition about how to appeal to a reader, a skimmer, and Google search optimization.
We are experts, SquareSpace Circle Members and will optimize your online presence to reach your sales goals and resonate with your ideal client.
Full Development
Each of our websites is fully custom and made for you specifically. We immerse ourselves in what your website is now and what you dream of having, develop a strong understanding of your ideal audience website behavior, and build out a custom sitemap plan, page flow plan, and primary calls to action to execute.
We Make It Easy
After you provide us with upfront information using our handy checklist, we take the lead in developing your website and showing you what is possible. You can sit back and trust that our custom recommendations will help your brand realize its full potential.
Training
We believe it is important for every business owner to have access to their website so they can make small adjustments to text, price changes, photo swaps, etc. Each of our packages comes with a recorded Zoom training call to support the launch so you have confidence in what is happening behind the scenes!
Let’s work together!
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Book a Brand Audit
My brand audits are one of my most popular services for a reason. If you're a small business owner who knows you have the potential to grow, increase revenue, or better position your company alongside your competition, you would benefit greatly from a brand audit. I have had the opportunity to view thousands of websites and brands over the course of my career and help entrepreneurs around the world scale their businesses and achieve their greatest potential.
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Logo Services
I have always been infatuated with how visual design is a part of the buyer's journey. Having a powerful logo that truly reflects your brand is the best way to catch the eye of your ideal customer. All logos evoke emotion through colors, fonts, and placement. A great logo capitalizes on this to show authority and resonate deeply. The difference between a logo and a great logo defines if you are a professional or a hobbyist in what you do.
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Squarespace Website Offerings
Did you know 88% of people will not revisit a website if it was not a great first impression? It’s true. Letting that website sit on the back burner is not only costing you money but the opportunity to work with the clients you want. A great website takes strategy, behavioral understanding, intuition about how to appeal to a reader, a skimmer, and Google search optimization.
Book a complimentary 15 minute call with me!