About the Client
Visual Rose Films is an elevated, modern wedding videography & film studio for couples who want to eternally cherish every authentic moment of their wedding day.
Award winning wedding videography in PA, NJ, NY, DC & beyond.
Project Scope
Build a brand and website that better resonated with Visual Rose and their ideal clients’ preferences. They also desired to be booked early in the wedding-planning process, and not as one of the last vendors.
• Logo Refresh
• Website Development
“I can definitely say [working with Kaleigh] was hands down the best investment I ever made for my company.”
— Nicholas DeRose
Brand Anchor Words
Kaleigh specifically selected these anchor words to reflect the reputation and brand awareness desired for Visual Rose. Once selected, these words lay the foundation for how the brand is perceived using psychology-driven design and copy curation.
Authentic • Unique • Grounded • Warm • Intentionally Effortless • Approachable • Natural • Candid • Fashion Forward • Bold & Rhythmic • Sophistication • Minimalist • Experiential • High Touch • Confidence • Down to Earth • Reliable • Self Assured • Attention to Detail •
Authentic • Unique • Grounded • Warm • Intentionally Effortless • Approachable • Natural • Candid • Fashion Forward • Bold & Rhythmic • Sophistication • Minimalist • Experiential • High Touch • Confidence • Down to Earth • Reliable • Self Assured • Attention to Detail •
Authentic
Unique
Grounded
Warm
Experiential
Approachable
Natural
Candid
Fashion Forward
Bold & Rhythmic
Sophistication
Minimalist
High-Touch
Confidence
Reliable
Intentionally Effortless
Self-Assured/Aware
Attention to Detail
The Méldeen Process
Completely Custom
Each of our logos is one-of-a-kind. I personally hand-place each letter and graphic so you have a logo that is unique to you and resonates with your brand in totality.
Moodboard
During the design development process, we will have a Zoom meeting where I will present a moodboard that encompasses the vibe and feel we want your logo to evoke. We will also solidify your brand's anchor words that inspire what your logo will be built from.
Execution
Once we finalize your logo, I will export all of your logo files in your new brand colors in all the file types you could ever want: EPS, PDF, PNG, and JPEG. You will also get full ownership rights transferred so you can trademark your new visual brand imagery.
Notes from the client
Why did you decide to rebrand?
“I used to receive inquiries from couples who were just seeking information and not sure if videography was important. Most of the time those inquiries never led to bookings. Now with my new branding and website, every inquiry I get is from a couple who truly wants video and is asking for my availability because they are ready to book. If you feel that your bookings have been slow and you need a new perspective on your company, you can't go wrong with booking Kaleigh. You won't regret it. It will remind you of why you started your business in the first place.”
How has your new brand look affected your business?
“From the very first call I had with Kaleigh and Jenny, I knew this was something I needed for my business and they could help me. I was reluctant however because I wasn't sure if the investment would be necessary because up until this point I was mostly getting bookings from word of mouth. Now that the branding and website have been finished, I can definitely say it was hands down the best investment I ever made for my company. Kaleigh really took the time to get to know me from the very beginning. Going through mood boards, designs and crafting the story of how my business began. It was something that was truly lacking on my website and with her incredible designs and overall vibe, she took my business to another level.”
Final Look
Primary color palette
Accent color palette
Included in all Méldeen websites
• Framework for pages and page flow + templates for copy/content
• Education on website best practices
• Advisement on the flow of client-provided final copy & help with developing holes in content
• Advisement of placement for client-provided images
• Organizing & providing page flow on outlined sitemap based on client-provided checklist
• Advisement on color placement, font family, and other branding touches
• 30 min recorded Zoom website scope training with documentation
• Pages for SEO will be re-assigned with existing URL slugs for optimization
• Best SEO practices applied
• Go-live of URL transfer
Website process
A great website takes strategy, behavioral understanding, intuition about how to appeal to a reader, a skimmer, and Google search optimization.
We are experts, SquareSpace Circle Members and will optimize your online presence to reach your sales goals and resonate with your ideal client.
Full Development
Each of our websites is fully custom and made for you specifically. We immerse ourselves in what your website is now and what you dream of having, develop a strong understanding of your ideal audience website behavior, and build out a custom sitemap plan, page flow plan, and primary calls to action to execute.
We Make It Easy
After you provide us with upfront information using our handy checklist, we take the lead in developing your website and showing you what is possible. You can sit back and trust that our custom recommendations will help your brand realize its full potential.
Training
We believe it is important for every business owner to have access to their website so they can make small adjustments to text, price changes, photo swaps, etc. Each of our packages comes with a recorded Zoom training call to support the launch so you have confidence in what is happening behind the scenes!
Let’s work together!
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Book a Brand Audit
My brand audits are one of my most popular services for a reason. If you're a small business owner who knows you have the potential to grow, increase revenue, or better position your company alongside your competition, you would benefit greatly from a brand audit. I have had the opportunity to view thousands of websites and brands over the course of my career and help entrepreneurs around the world scale their businesses and achieve their greatest potential.
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Logo Services
I have always been infatuated with how visual design is a part of the buyer's journey. Having a powerful logo that truly reflects your brand is the best way to catch the eye of your ideal customer. All logos evoke emotion through colors, fonts, and placement. A great logo capitalizes on this to show authority and resonate deeply. The difference between a logo and a great logo defines if you are a professional or a hobbyist in what you do.
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Squarespace Website Offerings
Did you know 88% of people will not revisit a website if it was not a great first impression? It’s true. Letting that website sit on the back burner is not only costing you money but the opportunity to work with the clients you want. A great website takes strategy, behavioral understanding, intuition about how to appeal to a reader, a skimmer, and Google search optimization.
Book a complimentary 15 minute call with me!