On a recent trip to Italy, I had a tour guide in Como who started an open discussion about what differentiates the artists who were known in their time and the artists we continue to talk about centuries later. As we explored, the tour guide looked at me, paused, and said the reason people like Michelangelo are so successful is because…

One of the most common mistakes I see my clients and small business owners make is lack of consistency between touch points of their visual brand.

It takes 5 to 7 times for someone to see your brand to build brand trust. And there are always opportunities to build trust and help them feel your service or product is the best solution for them!