What’s Your Brand Archetype and Why You Should Have One!
You know the feeling you have at the end of a successful work day? For me it’s the feeling of accomplishment because I’m darn good at my job. I know you have those days as well!
Everything I teach you in regards to visual design (colors, fonts imagery, etc.) builds off of a simple process: WHO YOU ARE! I can teach someone exactly what colors and fonts to use once I know how they should be expressed and how to make their unique brand personalities shine.
I’m sure you have heard of a personality type, Enneagram, Myers & Briggs, etc. Well, there is such a thing as having a brand personality too!
You can be one or a couple of these. But once you know who you are, it will allow you to not only make strategic brand decisions, but it can help you know how to communicate with your ideal clients (the ones that appreciate you). Now the tricky part is being true to yourself -- not picking the archetype of who you want to be but which ones really make you thrive in your business. For example, if you are the business owner who loves executing imaginative ideas that have value (aka The Creator), you will want to ensure that you attract clients who want a leader who can make their dreams come true in a unique way they have never seen before.
The 12 Brand Archetypes:
The Innocent: Embodies happiness, goodness & optimism
The Everyone: Seeks to connect the dots and is supportive, faithful and down-to-earth
The Hero: On a mission to make the world a better place being courageous, bold, inspirational
The Rebel: Reinvents and breaks the rules, craving revolution
The Explorer: Finds inspiration in travel, risk, discovery, and the thrill of new experiences
The Creator: Imaginative, inventive and driven to build things of meaning and value
The Ruler: Has leadership in the chaos and is known to be responsible and organized
The Magician: A visionary whose passion is to create something special and to make dreams a reality
The Lover: Creates intimate moments, inspires a slower pace of enjoying each detail
The Caregiver: Is aware of the room by overseeing with a compassionate, nurturing and generous spirit
The Jester: Brings joy to the world through humor, fun… perhaps even bringing surprises and mischief
The Sage: Committed to making the world better, the Sage serves as a thoughtful mentor and guide sharing their wisdom
Which ones are you? Share online and tag me on Instagram @gokaleigh
Fun fact: I see myself as The Hero, The Explorer and The Creator.
**Adapted from: https://brandsbyovo.com/expertise/brand-archetypes/