I'm not going to sugarcoat it. Rebranding can be a daunting task, but it's also one of the most exciting things a business owner can do. It's an opportunity to refresh and modernize your image, and, if done right, it can bring in a whole new level of customers and revenue. In this post, I’m sharing some tips and a timeline for announcing a new logo and brand for your small business.

As a small business owner, branding is an important aspect of building and growing your company. Your brand identity, messaging, and customer experience all play a role in how your business is perceived by potential customers. Here are some key terms to understand and consider as you work to improve your small business branding efforts this next year!

Small businesses should pursue emotional connections as a science—and a strategy! There are 9 key ways that clients emotionally buy. How do we satisfy their emotional needs and give them confidence that we are the small business for them? Ensure you are taking advantage of the emotional triggers and provide a solution through your expertise & business.

A couple of weeks ago on the blog, I talked about finding confidence in your business and brand. One of my favorite exercises for my clients is to have them make a 2 column list — in the first, a list of the way they make people feel when they work together, and in the second, a list of how they will feel if people don’t use them. Grab your PDF to make your own personal list!

For the last 18 years as a solopreneur, it has been a rollercoaster of emotions as I have learned, grown, been disappointed, overwhelmed and lacked focus. It can be isolating to run a business on your own. A lot of our experiences as small business owners are learned on the job, in the failures and wins — or perhaps you get lucky and get input from a trusted peer.

88% of visitors will not revisit a website if it wasn’t a great first experience. We instinctually navigate websites in certain habitual ways, and clients are looking to check the box of a few key things before they push that contact button.

Contact forms can be quirky, but when done correctly you make it VERY easy for new customers to reach out and get in touch. If you have just an email & phone number on your webpage, you are expecting the potential customer to draft an email and put content inside that is relevant for you to start a conversation.

Once you have a custom logo created, that logo should be provided in a variety of file formats for best use cases. As a reminder, a logo is not just a font or a photo, it is a custom graphic that can be scaled as small as a postage stamp to large as a billboard without any visible issues.

We have to remember that our potential clients see us from lots of different angles. Each angle and touch point we weave together tells a much larger story of our brand, its values and our service quality through the sales process and over time.

One of my most popular services is my website audits. I get to know each business thoroughly with a custom assessment so I can then give strategic advice on what they need to change about their website to send a great first impression, and to make sure that they are checking all of the boxes on what potential clients are looking for.

Since 2000, Pantone has selected a color of the year to forecast trends in fashion, events, brands and interiors. I had the opportunity to meet with one of the decision-makers years ago and I was so intrigued by the process of this color trend determination.

Much like graphic design, photos can have a personality as well. Certain colors and certain styles fit into categories that evoke various price points or attitudes (laid back vs. formal).

It takes 2.6 seconds to make a first impression online, and 88% of people won’t revisit a website if it wasn't a great first experience (SWEOR).

A question I get frequently is, “Is having a website still even relevant?” The answer is absolutely!

I’m sure you have heard of a personality type, Enneagram, Myers & Briggs, etc. Well, there is such a thing as having a brand personality too!