The Personality of Photography Styles

Much like graphic design, photos can have a personality as well. Certain colors and certain styles fit into categories that evoke various price points or attitudes (laid back vs. formal). Many photographers have their own artistic style and it’s important to use photography for your marketing materials that fit your business style and genre of your ideal clientele. 

Of course, good composition is key. Good lighting and no clutter is expected but on a higher level, it’s in the post-production where colors are tweaked and that end aesthetic is a piece of art that either works or does not for your business. Each photographer determines if they should add filters or adjustments to fit into trends and add special moods or shades to enhance their end result. 

Let’s talk about some photography styles that exist and how to choose what works best for your businesses’ brand. 

Think about what works best for you -- and how you want to be seen. Perhaps partner with a local photographer offering that type of style, or have a conversation with the photographer you are hiring.  A general rule of thumb is to try and commit to one particular look of imagery as your PRIMARY photo style. Sometimes I see businesses trying to level up or promote their formal services and their brown, rustic images are just standing in the way. 

Now many of you might be thinking “Should I delete the existing photos I have on my social media, or on XYZ?” The answer is no, but now you have a focus and the knowledge to move forward in a way that makes you shine, please do!

Insider Tips: I recommend having 5-10 photos in your visual brand toolbox at once to promote yourself. These images are to be used consistently across all platforms.  Make sure the images are sharp, not blurry, and ensure the photos you use are relevant to the work you create! That first impression on a visual is everything.

P.S. If you are interested in learning more about the personality of color and how to use color to your advantage, be sure to snag my free color theory guide here.

Credits: Pexels.com, Jacqui Cole