Did you know if you are booking over 60% of clients you send pricing to, it’s time to raise prices? It’s addicting to get told “yes”, even when we are being undervalued and underpaid for our unique offerings. But the truth is…

Small businesses should pursue emotional connections as a science—and a strategy! There are 9 key ways that clients emotionally buy. How do we satisfy their emotional needs and give them confidence that we are the small business for them? Ensure you are taking advantage of the emotional triggers and provide a solution through your expertise & business.

Do you realize there is only one of you on the entire planet?! Your unique physical and mental makeup is one of a kind. The way you see the world is your gift to all of us as you serve people and create unforgettable experiences that will live on beyond you.

In the hustle and bustle of the busy fall season, we need to remember why we do what we do and equally balance the client experience + our own stress and energy! Sharing some tips to consider in order to obtain that balance as things pick up the pace and stress is on the rise.

A couple of weeks ago on the blog, I talked about finding confidence in your business and brand. One of my favorite exercises for my clients is to have them make a 2 column list — in the first, a list of the way they make people feel when they work together, and in the second, a list of how they will feel if people don’t use them. Grab your PDF to make your own personal list!

Business is a life force of its own that can easily take control of our personal lives as small business owners. Working in our businesses and alongside clients has a way of making time pass very quickly. And we have a tendency to lose hold of making time for the working ON our business part that helps us be more efficient, saves money, and creates better balance. Today I want to talk about what you should focus on to take back control over the second half of the year. To meet your goals and obtain better balance as you head into the busy fall and beyond.

Perfectionists usually are motivated by their work, highly engaged in the success of their clients and willing to work long hours to get sh*t done! Being relentless every day in pursuit of excellence can generate exhaustion and unreachable standards that actually reverse productive time when you are spread too thin.

For the last 18 years as a solopreneur, it has been a rollercoaster of emotions as I have learned, grown, been disappointed, overwhelmed and lacked focus. It can be isolating to run a business on your own. A lot of our experiences as small business owners are learned on the job, in the failures and wins — or perhaps you get lucky and get input from a trusted peer.

Using the right imagery can help you get the sale and is worth putting in the time and attention. Our potential clients remember 80% of what they see as opposed to 20% of what they obtain by reading. I am all about giving you the information you need to know so you are empowered to know what works best so you don’t have to question it!

Recently I was talking with a Brand Magic Society member, and he told me he got a contract signed after 17 follow ups! 17!! Most likely, if you are an event professional, you are one of the 10+ vendors your potential client is trying to lock down. They are overwhelmed and trying to absorb all of the details they need to feel confident in pulling the trigger on you as their number one.

2019 I was on the road over 42 times. It was my life, I loved it, I craved it. I was juggling it all and my clients were happy and… perhaps my cup was empty. 2020 came, and I realized that my priorities were out of whack. As my life slowed down, I began to implement small non-negotiables daily.

The word CONTRACT used to make me cringe for a few reasons. 1. I didn’t want to make things to complicated for my clients 2. I didn’t understand a lick of reading it and felt overwhelmed knowing exactly what I needed

There are several studies and theories as to why time seems to speed by as we get older or as life gets busier. As we come out of the pandemic and life picks up pace, I have been putting thought into what I need to do on the daily to reach the version of myself I want to be in 6 months.

I get it, when you launch your business you are ready to start selling your offerings - all while doing it on a budget. Over the last 18 years, reviewing 1000s of brands, one of the biggest eye sores I notice is the unprofessional email.

I’ve always had a way of coping by saying there is a plan B, C, D, E, F, G …

As the world changed around us 2 years ago this week, we all had no idea the new people we would be on the other side.

Each year, I pick a word as my anchor for the year. For 2021, it is “empathy”. As a person who deeply wants to see the success of others, I am constantly challenging myself to see past the social circles I grew up in and learn more about people who have had different life experiences, desires, religious perspectives and cultural upbringings than me.

Much like graphic design, photos can have a personality as well. Certain colors and certain styles fit into categories that evoke various price points or attitudes (laid back vs. formal).

It takes 5 to 7 times for someone to see your brand to build brand trust. And there are always opportunities to build trust and help them feel your service or product is the best solution for them!