Reasons To Have A Professional Email Address
I get it, when you launch your business you are ready to start selling your offerings - all while doing it on a budget.
Over the last 18 years, reviewing 1000s of brands, one of the biggest eye sores I notice is the unprofessional email.
Even with the rise of social media, 86% of people say email is their preferred communication choice.
The @yahoo.com, @ gmail.com, @thisisafreeemail.com just makes me cringe.
WHY SHOULD A BUSINESS HAVE A PROFESSIONAL EMAIL ADDRESS YOU ASK?
1. It automatically looks professional
2. It shows you take your business seriously
3. It helps with brand awareness and recognition
4. It raises your perceived value
5. It creates brand consistency
6. It makes your URL memorable
HOW SHOULD YOU FORMAT IT? YOU CAN TRY ANY OF THESE:
FirstName@Business.com
FirstNameLastName@Business.com
FirstIntitialLastName@Business.com
IF YOU ARE CREATING A TEAM OR GENERAL CONTACT EMAIL, I RECOMMEND:
info@business.com
hello@business.com
contact@business.com
… And guess what, it takes about 5 minutes to set up and around $40 for the year and you are good to go.
I personally use the GSuite which allows me to use my own .com URL, but I can use the Gmail Portal when I am on the go. The accessibility is fantastic. Alternatives are Microsoft Office 365 and Zoho.
If you are someone who has not prioritized a business email. I hope that you see the benefits and take the leap today!