Using the right imagery can help you get the sale and is worth putting in the time and attention. Our potential clients remember 80% of what they see as opposed to 20% of what they obtain by reading. I am all about giving you the information you need to know so you are empowered to know what works best so you don’t have to question it!

I get it, when you launch your business you are ready to start selling your offerings - all while doing it on a budget. Over the last 18 years, reviewing 1000s of brands, one of the biggest eye sores I notice is the unprofessional email.

We have to remember that our potential clients see us from lots of different angles. Each angle and touch point we weave together tells a much larger story of our brand, its values and our service quality through the sales process and over time.

One of the most common mistakes I see my clients and small business owners make is lack of consistency between touch points of their visual brand.

Seems a little hoax-y and even woo woo to think design could get you business but hey, the data is real on how good design can create ROI (Return on Investment). Adobe has reported 59% of people will choose to do business with a company over another based on good design. They even have paid more for a product or service, says the study.