As a small business owner, branding is an important aspect of building and growing your company. Your brand identity, messaging, and customer experience all play a role in how your business is perceived by potential customers. Here are some key terms to understand and consider as you work to improve your small business branding efforts this next year!

I get it, when you launch your business you are ready to start selling your offerings - all while doing it on a budget. Over the last 18 years, reviewing 1000s of brands, one of the biggest eye sores I notice is the unprofessional email.

One of the most common mistakes I see my clients and small business owners make is lack of consistency between touch points of their visual brand.