For the last 18 years as a solopreneur, it has been a rollercoaster of emotions as I have learned, grown, been disappointed, overwhelmed and lacked focus. It can be isolating to run a business on your own. A lot of our experiences as small business owners are learned on the job, in the failures and wins — or perhaps you get lucky and get input from a trusted peer.

I get it, when you launch your business you are ready to start selling your offerings - all while doing it on a budget. Over the last 18 years, reviewing 1000s of brands, one of the biggest eye sores I notice is the unprofessional email.

It takes 5 to 7 times for someone to see your brand to build brand trust. And there are always opportunities to build trust and help them feel your service or product is the best solution for them!