Using the right imagery can help you get the sale and is worth putting in the time and attention. Our potential clients remember 80% of what they see as opposed to 20% of what they obtain by reading. I am all about giving you the information you need to know so you are empowered to know what works best so you don’t have to question it!

When the rhythm of work and client inquiries start accelerating, the brand development tasks on our to-do list get pushed down to the bottom of our priority list. Sad thing is, some very quick tweaks can be costly mistakes from getting additional qualified inquiries coming in to keep up momentum!

With a career in graphic design, one of my major pet peeves is poor quality images. It’s such a simple detail on a website or marketing material that many small business owners get wrong. I want to empower you with the language and the understanding of what to look for and what to avoid to set yourself up for success.

Much like graphic design, photos can have a personality as well. Certain colors and certain styles fit into categories that evoke various price points or attitudes (laid back vs. formal).