On a recent trip to Italy, I had a tour guide in Como who started an open discussion about what differentiates the artists who were known in their time and the artists we continue to talk about centuries later. As we explored, the tour guide looked at me, paused, and said the reason people like Michelangelo are so successful is because…

For the last 18 years as a solopreneur, it has been a rollercoaster of emotions as I have learned, grown, been disappointed, overwhelmed and lacked focus. It can be isolating to run a business on your own. A lot of our experiences as small business owners are learned on the job, in the failures and wins — or perhaps you get lucky and get input from a trusted peer.

The core of my business is guiding business owners to attract their ideal clients — but the plain truth is if people can’t see you, they can’t hire you.

As of fall 2021, 26% of event professionals (State of the Wedding Industry Survey) are hearing crickets, not dings of incoming inquiries.

I’ll admit, I'm guilty of assuming a friend or family member is just gonna call me up and ask for brand or graphic design services because, duh, that's what I do! That is hardly the case. We do have to keep an active narrative of staying front of mind, and ensuring we are communicating clearly what we offer and what we are working on. If we don't mention it, people don't know about it.

Gone are the days where your brand is all about the pretty. It doesn't work anymore. No one wants a plastic, generic version of anything they subscribe to - they want true human authenticity, great customer service and experts to lead them.

It takes 5 to 7 times for someone to see your brand to build brand trust. And there are always opportunities to build trust and help them feel your service or product is the best solution for them!