4 Ways to Spark Magic in Your Brand

Gone are the days where your brand is all about the pretty. It doesn't work anymore. No one wants a plastic, generic version of anything they subscribe to - they want true human authenticity, great customer service and experts to lead them.

My goal is to help business owners level up their brand both in your business and personal life. 

True “Brand Magic” happens with the 4 quadrants of: personal, people, visual, and pushing for growth.

I'm known for my experience, knowledge and education in visual branding using color, fonts, imagery to tell your brand story with strategy.

I am passionate about sharing where the magic is in branding/marketing, which is in these 4 quadrants:

#1: PERSONAL

At the end of a work day, you should be fulfilled in what you do. 

A strong brand must have an owner (or team) that is full of passion, proficiencies and is doing constant introspection to work smarter and prevent burnout. 

We can’t give our all to clients when we are pouring from an empty cup. 

#2 PEOPLE

Our brand is what other people say it is. Understanding the people we are reaching through our brand & marketing allows us to make strategic decisions about how to serve them better.

Also identifying the underserved people within our communities is a great way to have a larger reach.

#3 VISUAL

The look and feel of your brand: colors, fonts, imagery - can create a finite memory in a potential customer's mind and send a message that you are safe, friendly, creative, etc.

Our brains process imagery 60,000x faster than text, and we build digital first impressions in 2.6 seconds. How are you using strategic visuals to catch your ideal clients eye? It matters.

#4 GROWTH

Once you have an understanding of who you are, who your client is, and how

to bring it together with the visuals...now you can grow!

By considering all of the client touch-points, you can improve their experience and gain momentum. This is where the fun part comes together: when you put your foot on the gas to make your brand both memorable & shareable. 

What areas do you need to improve this year to reach the company's true potential? Drop me an email at hello@kaleighwiese.com