AI + machine learning technology has a lot of people talking right now. From computer-generated portraits & art, chatbots, and transcription tools… now incredibly robust copy-generating platforms and transcription services. The possibilities are endless for how small businesses can use machine learning to work smarter and more targeting in their marketing efforts.

Small businesses should pursue emotional connections as a science—and a strategy! There are 9 key ways that clients emotionally buy. How do we satisfy their emotional needs and give them confidence that we are the small business for them? Ensure you are taking advantage of the emotional triggers and provide a solution through your expertise & business.

On a recent trip to Italy, I had a tour guide in Como who started an open discussion about what differentiates the artists who were known in their time and the artists we continue to talk about centuries later. As we explored, the tour guide looked at me, paused, and said the reason people like Michelangelo are so successful is because…

There are several studies and theories as to why time seems to speed by as we get older or as life gets busier. As we come out of the pandemic and life picks up pace, I have been putting thought into what I need to do on the daily to reach the version of myself I want to be in 6 months.

Gone are the days where your brand is all about the pretty. It doesn't work anymore. No one wants a plastic, generic version of anything they subscribe to - they want true human authenticity, great customer service and experts to lead them.

It takes 5 to 7 times for someone to see your brand to build brand trust. And there are always opportunities to build trust and help them feel your service or product is the best solution for them!