I'm not going to sugarcoat it. Rebranding can be a daunting task, but it's also one of the most exciting things a business owner can do. It's an opportunity to refresh and modernize your image, and, if done right, it can bring in a whole new level of customers and revenue. In this post, I’m sharing some tips and a timeline for announcing a new logo and brand for your small business.

Small businesses should pursue emotional connections as a science—and a strategy! There are 9 key ways that clients emotionally buy. How do we satisfy their emotional needs and give them confidence that we are the small business for them? Ensure you are taking advantage of the emotional triggers and provide a solution through your expertise & business.

Your ideal client is more than just an aspirational customer. You need to have strategy and know how to speak to & attract your ideal clientele and have a workflow that makes it stress-free for all involved. When you can truly get into the mind of the buyer and understand how you can solve their problems… it allows for an incredible impact on conversion & connection with little time or effort!

Brand confidence is when you have the focus and empowerment to know you are taking all the right steps and you’re feeling rewarded for your efforts. Confidence can magnetize, add value and create less doubt for consumers.

When life is busy, your cup is empty, and you’re lacking focus of where to dedicate your time, you can end up doing nothing. Overwhelm is really debilitating, am I right? As small business owners, when we’re juggling 1 million different balls, it’s important that we do keep focus on keeping one foot in front of another. Success does not look like a straight line, but it is small actions each day that adds up.

As small business owners, we wear many hats. One of our heaviest responsibilities is to show up on social media and stay in the front of our client’s minds. Social media is valuable—but it needs to be done with strategy!

Gone are the days where your brand is all about the pretty. It doesn't work anymore. No one wants a plastic, generic version of anything they subscribe to - they want true human authenticity, great customer service and experts to lead them.

We have to remember that our potential clients see us from lots of different angles. Each angle and touch point we weave together tells a much larger story of our brand, its values and our service quality through the sales process and over time.

One of the most common mistakes I see my clients and small business owners make is lack of consistency between touch points of their visual brand.