Your ideal client is more than just an aspirational customer. You need to have strategy and know how to speak to & attract your ideal clientele and have a workflow that makes it stress-free for all involved. When you can truly get into the mind of the buyer and understand how you can solve their problems… it allows for an incredible impact on conversion & connection with little time or effort!

A couple of weeks ago on the blog, I talked about finding confidence in your business and brand. One of my favorite exercises for my clients is to have them make a 2 column list — in the first, a list of the way they make people feel when they work together, and in the second, a list of how they will feel if people don’t use them. Grab your PDF to make your own personal list!

Brand confidence is when you have the focus and empowerment to know you are taking all the right steps and you’re feeling rewarded for your efforts. Confidence can magnetize, add value and create less doubt for consumers.

When life is busy, your cup is empty, and you’re lacking focus of where to dedicate your time, you can end up doing nothing. Overwhelm is really debilitating, am I right? As small business owners, when we’re juggling 1 million different balls, it’s important that we do keep focus on keeping one foot in front of another. Success does not look like a straight line, but it is small actions each day that adds up.

The core of my business is guiding business owners to attract their ideal clients — but the plain truth is if people can’t see you, they can’t hire you.

As of fall 2021, 26% of event professionals (State of the Wedding Industry Survey) are hearing crickets, not dings of incoming inquiries.