Once you have a custom logo created, that logo should be provided in a variety of file formats for best use cases. As a reminder, a logo is not just a font or a photo, it is a custom graphic that can be scaled as small as a postage stamp to large as a billboard without any visible issues.

When the rhythm of work and client inquiries start accelerating, the brand development tasks on our to-do list get pushed down to the bottom of our priority list. Sad thing is, some very quick tweaks can be costly mistakes from getting additional qualified inquiries coming in to keep up momentum!

One of the most common mistakes I see my clients and small business owners make is lack of consistency between touch points of their visual brand.