One of my favorite summer snacks at the lake is this Watermelon, Mint and Red Onion salad - I got it from Real Simple probably 10 years ago and still find it to be a great holiday weekend favorite. Try if you dare a unique flavor combo!

Using the right imagery can help you get the sale and is worth putting in the time and attention. Our potential clients remember 80% of what they see as opposed to 20% of what they obtain by reading. I am all about giving you the information you need to know so you are empowered to know what works best so you don’t have to question it!

This week I am headed to Chicago for a walkthrough for the upcoming Wedding Pro COR in September where I will be teaching and also leading the visual branding for the event. This will be a quick trip for me so I’m all about the basics. One thing I love is these squeezable travel bottles on Amazon.

Recently I was talking with a Brand Magic Society member, and he told me he got a contract signed after 17 follow ups! 17!! Most likely, if you are an event professional, you are one of the 10+ vendors your potential client is trying to lock down. They are overwhelmed and trying to absorb all of the details they need to feel confident in pulling the trigger on you as their number one.

My citrus squeezer gets A LOT of use in our house and my old one just recently started rusting. I went on a hunt online for the best one and found this awesome Chef’n FreshForce — would highly recommend!

This week has been a great reminder of how important it is to surround ourselves with people who get us. If you are in the events industry, I do recommend that you put some conferences on your radar so you can plug-in, get re-energized, get encouraged, and put some focus into what you want to accomplish.

2019 I was on the road over 42 times. It was my life, I loved it, I craved it. I was juggling it all and my clients were happy and… perhaps my cup was empty. 2020 came, and I realized that my priorities were out of whack. As my life slowed down, I began to implement small non-negotiables daily.

Gotta try these Fish Tacos al Pastor! Super easy at home and feels restaurant worthy. Big hit in our house.

One of my favorite products I put on anything from eggs to fish is this incredible bottle of Brightland Olive Oil I was gifted. It’s indescribably amazing and a kitchen must-have!

The word CONTRACT used to make me cringe for a few reasons. 1. I didn’t want to make things to complicated for my clients 2. I didn’t understand a lick of reading it and felt overwhelmed knowing exactly what I needed

As I was marinating on how to prioritize my time in last week’s blog, I was reminded of all that was shared on the recent podcast I did with The Rheeality Podcast. Don't forget to catch the replay episode about boundaries being your brand!

There are several studies and theories as to why time seems to speed by as we get older or as life gets busier. As we come out of the pandemic and life picks up pace, I have been putting thought into what I need to do on the daily to reach the version of myself I want to be in 6 months.

If you saw on my Instagram last week, I was brain dumping some ideas and getting some thoughts out via computer. One of the life changing software/apps I use is Milanote, it is fully customizable for note-taking, organizing and brainstorming projects and all-around general checklists.

I get it, when you launch your business you are ready to start selling your offerings - all while doing it on a budget. Over the last 18 years, reviewing 1000s of brands, one of the biggest eye sores I notice is the unprofessional email.

If you have considered optimizing your SEO going into inquiry season, I highly recommend my favorite wedding industry SEO expert, Sara Does SEO. She has her 1-Hour Bootcamp Video Training to get the framework to jump pages on Google during this peak time.

I’m booking my spring work trips to NYC, LA & Scottsdale for May. If you have any favorite recs in these cities, hit reply! Would love to add them to my list!

I am dreammmming of this Pastrami Fried Rice dish I made last week. Definitely a new favorite and have shared it with many friends already!

I’ve always had a way of coping by saying there is a plan B, C, D, E, F, G …

As the world changed around us 2 years ago this week, we all had no idea the new people we would be on the other side.

The core of my business is guiding business owners to attract their ideal clients — but the plain truth is if people can’t see you, they can’t hire you.

As of fall 2021, 26% of event professionals (State of the Wedding Industry Survey) are hearing crickets, not dings of incoming inquiries.

88% of visitors will not revisit a website if it wasn’t a great first experience. We instinctually navigate websites in certain habitual ways, and clients are looking to check the box of a few key things before they push that contact button.